The statistic shows the distribution of advertising spending of the health and beauty aids segments in the United States in 2017, broken down by medium. The body care brands from this sector invested more than half of their ad dollars in TV advertising in the United States in 2017. Oral care brands were the leader in spending on TV ads that year.
Distribution of advertising spending of the health and beauty aids segments in the United States in 2017, by medium
Characteristic
TV
Magazine
Digital
Newspaper
Radio
Outdoor
Cinema
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
measured media only; five most-advertised health and beauty segments
Supplementary notes
Measured media includes: network TV, spot TV, Spanish-language network TV, cable TV networks, syndicated TV, consumer magazines, Sunday magazines, local magazines, Spanish-language magazines, business publications, national newspapers (New York Times, USA Today, Wall Street Journal), local newspapers, Spanish-language newspapers, network radio, national spot radio, local radio, cinema, internet display, paid search, online video and mobile web. Values may not add up to 100 percent due to rounding.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Advertising Age. (October 22, 2018). Distribution of advertising spending of the health and beauty aids segments in the United States in 2017, by medium [Graph]. In Statista. Retrieved July 16, 2024, from https://www.statista.com/statistics/318111/health-beauty-aids-ad-spend-medium/
Advertising Age. "Distribution of advertising spending of the health and beauty aids segments in the United States in 2017, by medium ." Chart. October 22, 2018. Statista. Accessed July 16, 2024. https://www.statista.com/statistics/318111/health-beauty-aids-ad-spend-medium/
Advertising Age. (2018). Distribution of advertising spending of the health and beauty aids segments in the United States in 2017, by medium . Statista. Statista Inc.. Accessed: July 16, 2024. https://www.statista.com/statistics/318111/health-beauty-aids-ad-spend-medium/
Advertising Age. "Distribution of Advertising Spending of The Health and Beauty Aids Segments in The United States in 2017, by Medium ." Statista, Statista Inc., 22 Oct 2018, https://www.statista.com/statistics/318111/health-beauty-aids-ad-spend-medium/
Advertising Age, Distribution of advertising spending of the health and beauty aids segments in the United States in 2017, by medium Statista, https://www.statista.com/statistics/318111/health-beauty-aids-ad-spend-medium/ (last visited July 16, 2024)
Distribution of advertising spending of the health and beauty aids segments in the United States in 2017, by medium [Graph], Advertising Age, October 22, 2018. [Online]. Available: https://www.statista.com/statistics/318111/health-beauty-aids-ad-spend-medium/
