This statistic shows the profile of Baby Boomer travelers in the United States as of July 2016. Baby Boomers enjoyed exploration while traveling with the most intensity with an average Traveler Psychographic Intensity Index score of 72.3.
Profile of Baby Boomer travelers in the United States as of July 2016
Characteristic
Average Traveler Psychographic Intensity Index score*
Exploration hungry
72.3
Nature lovers
65
Wants the real destination not commercial tourism product
traveled at least once and at least 50 miles away from home in the last 12 months for leisure or personal reasons
Method of interview
Online survey
Supplementary notes
* The source measures the intensity of a traveler's feelings toward certain apsects of travel using a set of seven-point scale quations. Each survey respondent is given a score of one to 100 (with a score of 100 indicating the highest level of intensity or importance) for each category.
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Destination Analysts. (August 3, 2016). Profile of Baby Boomer travelers in the United States as of July 2016 [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/318071/profile-of-baby-boomer-travelers-in-the-us/
Destination Analysts. "Profile of Baby Boomer travelers in the United States as of July 2016." Chart. August 3, 2016. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/318071/profile-of-baby-boomer-travelers-in-the-us/
Destination Analysts. (2016). Profile of Baby Boomer travelers in the United States as of July 2016. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/318071/profile-of-baby-boomer-travelers-in-the-us/
Destination Analysts. "Profile of Baby Boomer Travelers in The United States as of July 2016." Statista, Statista Inc., 3 Aug 2016, https://www.statista.com/statistics/318071/profile-of-baby-boomer-travelers-in-the-us/
Destination Analysts, Profile of Baby Boomer travelers in the United States as of July 2016 Statista, https://www.statista.com/statistics/318071/profile-of-baby-boomer-travelers-in-the-us/ (last visited November 18, 2024)
Profile of Baby Boomer travelers in the United States as of July 2016 [Graph], Destination Analysts, August 3, 2016. [Online]. Available: https://www.statista.com/statistics/318071/profile-of-baby-boomer-travelers-in-the-us/
