In the first half of 2019, an analysis of medical journal marketing found that antineoplastic agents were the most advertised category, with 30.84 million U.S. dollars spent on their advertising in the medium. Inhaled steroids ranked second in the measured period, with a much lower ad spend of 8.9 million dollars.
Most advertised categories in medical journals in the United States in 1st half 2019
(in million U.S. dollars)
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Medical Marketing & Media. (October 4, 2019). Most advertised categories in medical journals in the United States in 1st half 2019 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/317837/most-advertised-categories-medical-surgical-journals-usa/
Medical Marketing & Media. "Most advertised categories in medical journals in the United States in 1st half 2019 (in million U.S. dollars)." Chart. October 4, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/317837/most-advertised-categories-medical-surgical-journals-usa/
Medical Marketing & Media. (2019). Most advertised categories in medical journals in the United States in 1st half 2019 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/317837/most-advertised-categories-medical-surgical-journals-usa/
Medical Marketing & Media. "Most Advertised Categories in Medical Journals in The United States in 1st Half 2019 (in Million U.S. Dollars)." Statista, Statista Inc., 4 Oct 2019, https://www.statista.com/statistics/317837/most-advertised-categories-medical-surgical-journals-usa/
Medical Marketing & Media, Most advertised categories in medical journals in the United States in 1st half 2019 (in million U.S. dollars) Statista, https://www.statista.com/statistics/317837/most-advertised-categories-medical-surgical-journals-usa/ (last visited December 22, 2024)
Most advertised categories in medical journals in the United States in 1st half 2019 (in million U.S. dollars) [Graph], Medical Marketing & Media, October 4, 2019. [Online]. Available: https://www.statista.com/statistics/317837/most-advertised-categories-medical-surgical-journals-usa/
