In 2020, AbbVie ranked first in terms of direct to consumer (DTC) advertising spending in the United States, with DTC expenditures of 1.29 billion U.S. dollars. Pfizer was the runner up, with DTC spending of 493.07 million.
Leading pharmaceutical companies in the United States in 2020, by direct to consumer spending
(in million U.S. dollars)
Figures have been rounded. Included media: business to business, cable TV, digital, FSI coupon, local magazine, local newspaper, local Sunday supplement, national cinema, national magazine, national newspaper, national Sunday supplement, network radio, network TV, outdoor, regional cinema, Spanish language cable TV, Spanish language network TV, spot, radio, spot TV, syndicated TV.
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Medical Marketing & Media. (March 25, 2021). Leading pharmaceutical companies in the United States in 2020, by direct to consumer spending (in million U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/317812/dtc-leading-pharmaceutical-companies-usa/
Medical Marketing & Media. "Leading pharmaceutical companies in the United States in 2020, by direct to consumer spending (in million U.S. dollars)." Chart. March 25, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/317812/dtc-leading-pharmaceutical-companies-usa/
Medical Marketing & Media. (2021). Leading pharmaceutical companies in the United States in 2020, by direct to consumer spending (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/317812/dtc-leading-pharmaceutical-companies-usa/
Medical Marketing & Media. "Leading Pharmaceutical Companies in The United States in 2020, by Direct to Consumer Spending (in Million U.S. Dollars)." Statista, Statista Inc., 25 Mar 2021, https://www.statista.com/statistics/317812/dtc-leading-pharmaceutical-companies-usa/
Medical Marketing & Media, Leading pharmaceutical companies in the United States in 2020, by direct to consumer spending (in million U.S. dollars) Statista, https://www.statista.com/statistics/317812/dtc-leading-pharmaceutical-companies-usa/ (last visited December 22, 2024)
Leading pharmaceutical companies in the United States in 2020, by direct to consumer spending (in million U.S. dollars) [Graph], Medical Marketing & Media, March 25, 2021. [Online]. Available: https://www.statista.com/statistics/317812/dtc-leading-pharmaceutical-companies-usa/
