In 2023, Delaware-based AbbVie owned three of the 10 pharmaceutical brands spending the most in direct-to-consumer (DTC) advertising in the United States, including the first place: the immunology drug Skyrizi with almost 580 million U.S. dollars.
Leading pharmaceutical brands in the United States in 2023, by direct-to-consumer (DTC) advertising spending
(in million U.S. dollars)
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FiercePharma. (June 3, 2024). Leading pharmaceutical brands in the United States in 2023, by direct-to-consumer (DTC) advertising spending (in million U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/317800/dtc-leading-pharmaceutical-brands-usa/
FiercePharma. "Leading pharmaceutical brands in the United States in 2023, by direct-to-consumer (DTC) advertising spending (in million U.S. dollars)." Chart. June 3, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/317800/dtc-leading-pharmaceutical-brands-usa/
FiercePharma. (2024). Leading pharmaceutical brands in the United States in 2023, by direct-to-consumer (DTC) advertising spending (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/317800/dtc-leading-pharmaceutical-brands-usa/
FiercePharma. "Leading Pharmaceutical Brands in The United States in 2023, by Direct-to-consumer (Dtc) Advertising Spending (in Million U.S. Dollars)." Statista, Statista Inc., 3 Jun 2024, https://www.statista.com/statistics/317800/dtc-leading-pharmaceutical-brands-usa/
FiercePharma, Leading pharmaceutical brands in the United States in 2023, by direct-to-consumer (DTC) advertising spending (in million U.S. dollars) Statista, https://www.statista.com/statistics/317800/dtc-leading-pharmaceutical-brands-usa/ (last visited December 21, 2024)
Leading pharmaceutical brands in the United States in 2023, by direct-to-consumer (DTC) advertising spending (in million U.S. dollars) [Graph], FiercePharma, June 3, 2024. [Online]. Available: https://www.statista.com/statistics/317800/dtc-leading-pharmaceutical-brands-usa/
