The statistic represents the pharmaceutical industry's direct to consumer media spending in the United States in 2017, by media type. In 2017, the pharmaceutical industry spent 4.32 billion U.S. dollars on television ads.
Pharmaceutical industry direct to consumer media spending in the United States in 2017, by media type
(in million U.S. dollars)
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Medical Marketing & Media. (April 3, 2018). Pharmaceutical industry direct to consumer media spending in the United States in 2017, by media type (in million U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/317788/pharmaceutical-dtc-media-spending-medium-usa/
Medical Marketing & Media. "Pharmaceutical industry direct to consumer media spending in the United States in 2017, by media type (in million U.S. dollars)." Chart. April 3, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/317788/pharmaceutical-dtc-media-spending-medium-usa/
Medical Marketing & Media. (2018). Pharmaceutical industry direct to consumer media spending in the United States in 2017, by media type (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/317788/pharmaceutical-dtc-media-spending-medium-usa/
Medical Marketing & Media. "Pharmaceutical Industry Direct to Consumer Media Spending in The United States in 2017, by Media Type (in Million U.S. Dollars)." Statista, Statista Inc., 3 Apr 2018, https://www.statista.com/statistics/317788/pharmaceutical-dtc-media-spending-medium-usa/
Medical Marketing & Media, Pharmaceutical industry direct to consumer media spending in the United States in 2017, by media type (in million U.S. dollars) Statista, https://www.statista.com/statistics/317788/pharmaceutical-dtc-media-spending-medium-usa/ (last visited December 22, 2024)
Pharmaceutical industry direct to consumer media spending in the United States in 2017, by media type (in million U.S. dollars) [Graph], Medical Marketing & Media, April 3, 2018. [Online]. Available: https://www.statista.com/statistics/317788/pharmaceutical-dtc-media-spending-medium-usa/
