The statistic represents the pharmaceutical industry's direct to consumer media spending in the United States in 2017, by media type. In 2017, the pharmaceutical industry spent 4.32 billion U.S. dollars on television ads.
Pharmaceutical industry direct to consumer media spending in the United States in 2017, by media type
(in million U.S. dollars)
Characteristic
Spending in million U.S. dollars
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Medical Marketing & Media. (April 3, 2018). Pharmaceutical industry direct to consumer media spending in the United States in 2017, by media type (in million U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/317788/pharmaceutical-dtc-media-spending-medium-usa/
Medical Marketing & Media. "Pharmaceutical industry direct to consumer media spending in the United States in 2017, by media type (in million U.S. dollars)." Chart. April 3, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/317788/pharmaceutical-dtc-media-spending-medium-usa/
Medical Marketing & Media. (2018). Pharmaceutical industry direct to consumer media spending in the United States in 2017, by media type (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/317788/pharmaceutical-dtc-media-spending-medium-usa/
Medical Marketing & Media. "Pharmaceutical Industry Direct to Consumer Media Spending in The United States in 2017, by Media Type (in Million U.S. Dollars)." Statista, Statista Inc., 3 Apr 2018, https://www.statista.com/statistics/317788/pharmaceutical-dtc-media-spending-medium-usa/
Medical Marketing & Media, Pharmaceutical industry direct to consumer media spending in the United States in 2017, by media type (in million U.S. dollars) Statista, https://www.statista.com/statistics/317788/pharmaceutical-dtc-media-spending-medium-usa/ (last visited July 22, 2024)
Pharmaceutical industry direct to consumer media spending in the United States in 2017, by media type (in million U.S. dollars) [Graph], Medical Marketing & Media, April 3, 2018. [Online]. Available: https://www.statista.com/statistics/317788/pharmaceutical-dtc-media-spending-medium-usa/