U.S. consumers' main drivers for buying avocados 2022

Published by
M. Shahbandeh,
Mar 6, 2023
The statistic shows the results of an annual survey conducted by the Hass Avocado Board from March 23 to April 10, 2022. Grocery shoppers were asked about their main drivers for purchasing avocados. Some 79 percent of U.S. grocery shoppers reported that they believe that avocados are healthy.

Consumers' main drivers for buying avocados in the United States in 2022

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Release date

May 2022

Region

United States

Survey time period

March 23 to April 10, 2022

Number of respondents

2,400 respondents

Age group

18 years and older

Special properties

grocery shoppers (must be aware of avocados)

Method of interview

Online panel

Supplementary notes

The original question ran as follows: "Below is a list why you personally might or might not buy avocados. For each item, please select whether it is a reason that you would buy avocados."
Multiple answers were possible.

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