J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowDistribution of advertising spending in Peru 2023, by medium
In 2023, free TV alone accounted for almost 37 percent of the advertising spending in Peru. The internet and radio followed, with 34.5 and 9.6 percent shares, respectively. Peru's total ad expenditure grew by little more than two percent to 574 million U.S. dollars that year.
