Acceptable reasons for stores to use mobile tracking 2014

This statistic presents acceptable reasons for brands and stores to use mobile tracking according to U.S. smartphone users. During an April 2014 survey it was found that 47 percent of respondents were likely to allow brands to track their locations to improve the store layout.

Would you like your favorite stores to track your mobile phone to see when you are nearby and send you messages with the following content?

Characteristic	Share of respondents
Coupons or special offers	88%
Shorten my checkout time	72%
Alerts that tell me products I like are on sale	69%
Status of points or rewards	58%
Most appealing offer data	57%
To improve the store layout	47%
On-the-spot opportunity	44%
Help locate items	43%
Contact sales person	40%
Personalize shopping	37%
Personalized recommendations	28%
Nearby notifications	20%
Reminders	18%

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Release date

July 2014

More information

Region

United States

Survey time period

April 2014

Number of respondents

1,153 respondents

Special properties

Smartphone owners

Supplementary notes

Questions: If one of your favorite stores could use your mobile phone’s GPS to see when you’re in or near their store and send you an SMS message with the following content, which would you find desirable? (Please select all that apply.) Stores might also use your phone’s GPS to collect information that could ultimately improve your shopping experience at their store. Which of the following would you consider to be legitimate reasons for stores to use your phone’s GPS? (Please select all that apply.)

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