This statistic shows a trend in consumers attitude towards superfoods in Great Britain from 2007 to 2015. 'Superfoods' are described by the source as food that have naturally occurring high doses of nutrition. According to the biennial surveys conducted for Bord Bia Irish Food Board, there has been an increasing trend in awareness of superfoods, however the share of those actively or always trying to buy superfoods has shown little change.
Thinking specifically about superfoods, which of the following statements best describes your attitudes towards superfoods?
Characteristic
Never heard of before today
Heard of, but do not consider important when buying food
Consider the term to be a fad. Does not impact shopping habits
Sometimes try to buy superfoods
Actively/always try to buy superfoods
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Bord Bia. (October 1, 2015). Thinking specifically about superfoods, which of the following statements best describes your attitudes towards superfoods? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/317016/attitude-trend-towards-superfoods-great-britain-uk/
Bord Bia. "Thinking specifically about superfoods, which of the following statements best describes your attitudes towards superfoods?." Chart. October 1, 2015. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/317016/attitude-trend-towards-superfoods-great-britain-uk/
Bord Bia. (2015). Thinking specifically about superfoods, which of the following statements best describes your attitudes towards superfoods?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/317016/attitude-trend-towards-superfoods-great-britain-uk/
Bord Bia. "Thinking Specifically about Superfoods, Which of The following Statements Best Describes Your Attitudes towards Superfoods?." Statista, Statista Inc., 1 Oct 2015, https://www.statista.com/statistics/317016/attitude-trend-towards-superfoods-great-britain-uk/
Bord Bia, Thinking specifically about superfoods, which of the following statements best describes your attitudes towards superfoods? Statista, https://www.statista.com/statistics/317016/attitude-trend-towards-superfoods-great-britain-uk/ (last visited July 22, 2024)
Thinking specifically about superfoods, which of the following statements best describes your attitudes towards superfoods? [Graph], Bord Bia, October 1, 2015. [Online]. Available: https://www.statista.com/statistics/317016/attitude-trend-towards-superfoods-great-britain-uk/