This statistic shows the results of a survey question asking grocery consumers' what they understand of and associate with the word "natural" in terms of food in Great Britain. According to the survey conducted for Bord Bia Irish Food Board in 2013, 78 percent associate the word "natural" with no artificial ingredients, colours or preservatives when it comes to food.
When you think about food what do you understand the word “natural” to mean and what would you associate with it?
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* Respondents were asked: "When you think about food what do you understand the word “natural” to mean? And which, if any of the following would you associate with “natural” in terms of food" Results shown include spontaneous responses.
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Bord Bia. (October 1, 2013). When you think about food what do you understand the word “natural” to mean and what would you associate with it? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/316999/perception-of-the-word-natural-in-food-great-britain/
Bord Bia. "When you think about food what do you understand the word “natural” to mean and what would you associate with it?." Chart. October 1, 2013. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/316999/perception-of-the-word-natural-in-food-great-britain/
Bord Bia. (2013). When you think about food what do you understand the word “natural” to mean and what would you associate with it?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/316999/perception-of-the-word-natural-in-food-great-britain/
Bord Bia. "When You Think about Food What Do You Understand The Word “natural” to Mean and What Would You Associate with It?." Statista, Statista Inc., 1 Oct 2013, https://www.statista.com/statistics/316999/perception-of-the-word-natural-in-food-great-britain/
Bord Bia, When you think about food what do you understand the word “natural” to mean and what would you associate with it? Statista, https://www.statista.com/statistics/316999/perception-of-the-word-natural-in-food-great-britain/ (last visited July 22, 2024)
When you think about food what do you understand the word “natural” to mean and what would you associate with it? [Graph], Bord Bia, October 1, 2013. [Online]. Available: https://www.statista.com/statistics/316999/perception-of-the-word-natural-in-food-great-britain/
