This statistic shows grocery consumers' understanding of the word "fresh" and terms/items they would associate with the word in terms of food in Great Britain. According to the survey conducted for Bord Bia Irish Food Board in 2013, 84 percent of the respondents associate the word "fresh" with "fresh vegetables" when it comes to food.
When you think about food what do you understand the word “fresh” to mean and what would you associate with it?*
* Respondents were asked: "When you think about food what do you understand the word “fresh” to mean? And which, if any of the following would you associate with “fresh” in terms of food?". Results shown include spontaneous responses.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Bord Bia. (October 1, 2013). When you think about food what do you understand the word “fresh” to mean and what would you associate with it?* [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/316995/perception-of-the-word-fresh-when-shopping-great-britain-uk/
Bord Bia. "When you think about food what do you understand the word “fresh” to mean and what would you associate with it?*." Chart. October 1, 2013. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/316995/perception-of-the-word-fresh-when-shopping-great-britain-uk/
Bord Bia. (2013). When you think about food what do you understand the word “fresh” to mean and what would you associate with it?*. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/316995/perception-of-the-word-fresh-when-shopping-great-britain-uk/
Bord Bia. "When You Think about Food What Do You Understand The Word “fresh” to Mean and What Would You Associate with It?*." Statista, Statista Inc., 1 Oct 2013, https://www.statista.com/statistics/316995/perception-of-the-word-fresh-when-shopping-great-britain-uk/
Bord Bia, When you think about food what do you understand the word “fresh” to mean and what would you associate with it?* Statista, https://www.statista.com/statistics/316995/perception-of-the-word-fresh-when-shopping-great-britain-uk/ (last visited December 22, 2024)
When you think about food what do you understand the word “fresh” to mean and what would you associate with it?* [Graph], Bord Bia, October 1, 2013. [Online]. Available: https://www.statista.com/statistics/316995/perception-of-the-word-fresh-when-shopping-great-britain-uk/