This statistic shows the share of consumers willing to pay more for grocery shopping to get superior customer service in Great Britain, from biennial surveys conducted between 2003 and 2017. According to the surveys conducted for Bord Bia Irish Food Board, 38 percent of grocery shoppers in 2017 agreed that they would be willing to pay more to get superior customer service, compared to 36 percent in 2015.
Share of British consumers agreeing with the statement "I will pay a bit more for grocery shopping to get superior customer service" in Great Britain from 2003 to 2017
Respondents were asked: "I am going to read out a list of things that people have said about grocery shopping. Please tell me how much you agree or disagree with each statement". Figures show the total of those who agree slightly and agree strongly.
* n(2017) = 1,078, n(2015) = 1,009, n (2013) = 1029. Number of respondents for 2003 to 2011 surveys not given. Surveys conducted biennially. Fieldwork for 2015 conducted between June and July.
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Bord Bia. (July 28, 2017). Share of British consumers agreeing with the statement "I will pay a bit more for grocery shopping to get superior customer service" in Great Britain from 2003 to 2017 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/316917/willingness-to-pay-more-for-grocery-shopping-with-customer-service-great-britain/
Bord Bia. "Share of British consumers agreeing with the statement "I will pay a bit more for grocery shopping to get superior customer service" in Great Britain from 2003 to 2017." Chart. July 28, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/316917/willingness-to-pay-more-for-grocery-shopping-with-customer-service-great-britain/
Bord Bia. (2017). Share of British consumers agreeing with the statement "I will pay a bit more for grocery shopping to get superior customer service" in Great Britain from 2003 to 2017. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/316917/willingness-to-pay-more-for-grocery-shopping-with-customer-service-great-britain/
Bord Bia. "Share of British Consumers Agreeing with The Statement "I Will Pay a Bit More for Grocery Shopping to Get Superior Customer Service" in Great Britain from 2003 to 2017." Statista, Statista Inc., 28 Jul 2017, https://www.statista.com/statistics/316917/willingness-to-pay-more-for-grocery-shopping-with-customer-service-great-britain/
Bord Bia, Share of British consumers agreeing with the statement "I will pay a bit more for grocery shopping to get superior customer service" in Great Britain from 2003 to 2017 Statista, https://www.statista.com/statistics/316917/willingness-to-pay-more-for-grocery-shopping-with-customer-service-great-britain/ (last visited December 22, 2024)
Share of British consumers agreeing with the statement "I will pay a bit more for grocery shopping to get superior customer service" in Great Britain from 2003 to 2017 [Graph], Bord Bia, July 28, 2017. [Online]. Available: https://www.statista.com/statistics/316917/willingness-to-pay-more-for-grocery-shopping-with-customer-service-great-britain/
