Fresh food quality versus price attitude trend in Great Britain 2003-2013

Published by Statista Research Department, Oct 1, 2013
This statistic shows the share of consumers in Great Britain who agree with the statement "quality of fresh food is more important than price" from biennial surveys conducted from 2003 to 2013. According to the surveys conducted for Bord Bia Irish Food Board, fewer people saw the quality of fresh food as being more important than price in 2013 than in 2003, suggesting consumers have become more price conscious.

Share of British consumers agreeing with the statement "quality of fresh food is more important than price" in Great Britain from 2003 to 2013

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Release date

October 2013

Region

United Kingdom (Great Britain)

Survey time period

2003, 2005, 2007, 2009, 2011 and 2013

Number of respondents

1029 (in 2013)*

Age group

16 years and older

Method of interview

Face-to-face interview

Supplementary notes

Respondents were asked: "I am going to read out a list of things that people have said about grocery shopping. Please tell me how much you agree or disagree with each statement - Quality of freshf ood is more important than price". The figures show the combined share of respondents who said they agree slightly and those who agree strongly.

* Number of respondents between 2003 and 2011 not given.

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