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Leading Super Bowl XLVIII commercials 2014, by Twitter TV unique audience

Published by Statista Research Department, Feb 5, 2014

The statistic shows leading SuperBowl XLVIII commercials as of February 2014, by Twitter unique audience. Tweets regarding the Esurance SuperBowl commercial were seen by 8.05 million people a total of 120 million times.

Leading Super Bowl XLVIII commercials as of February 2014, by Twitter TV unique audience

Brand name	Twitter TV unique audience (in 1,000s)	Twitter TV impressions (in 1,000s)
Esurance	8,049	119,968.7
Budweiser	6,787.3	27,412.5
T-Mobile	6,469.3	23,437.4
H&M	4,901	15,535.3
Coca-Cola	4,210.5	13,372.8
Doritos	3,914.1	8,016.3
Bud Light	3,005.3	7,112.7
Oikos	2,890.6	5,694.6
Beats Music	2,661.7	4,897.9
RadioShack	2,614	6,749.9

Details: as of February 2014

Download

Source

Nielsen

Survey by

Nielsen

Published by

Nielsen

Source link

nielsen.com

Release date

February 2014

Citation formats

Region

Worldwide

Survey time period

as of February 2014

Supplementary notes

The source provides the following information: "Twitter TV activity was collected on a +/- three hour capture window around the linear airing time of the TV event. Brands include those that placed ads in the live TV event. Reach metrics (unique audience, impressions) were measured from when the Tweets were sent until the end of the broadcast day at 5 a.m. Data includes only those brands measured by TV Brand Effect."

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Nielsen. (February 5, 2014). Leading Super Bowl XLVIII commercials as of February 2014, by Twitter TV unique audience [Graph]. In Statista. Retrieved May 22, 2024, from https://www.statista.com/statistics/316486/twitter-commercials-super-bowl/

Nielsen. "Leading Super Bowl XLVIII commercials as of February 2014, by Twitter TV unique audience." Chart. February 5, 2014. Statista. Accessed May 22, 2024. https://www.statista.com/statistics/316486/twitter-commercials-super-bowl/

Nielsen. (2014). Leading Super Bowl XLVIII commercials as of February 2014, by Twitter TV unique audience. Statista. Statista Inc.. Accessed: May 22, 2024. https://www.statista.com/statistics/316486/twitter-commercials-super-bowl/

Nielsen. "Leading Super Bowl Xlviii Commercials as of February 2014, by Twitter Tv Unique Audience." Statista, Statista Inc., 5 Feb 2014, https://www.statista.com/statistics/316486/twitter-commercials-super-bowl/

Nielsen, Leading Super Bowl XLVIII commercials as of February 2014, by Twitter TV unique audience Statista, https://www.statista.com/statistics/316486/twitter-commercials-super-bowl/ (last visited May 22, 2024)

Leading Super Bowl XLVIII commercials as of February 2014, by Twitter TV unique audience [Graph], Nielsen, February 5, 2014. [Online]. Available: https://www.statista.com/statistics/316486/twitter-commercials-super-bowl/

Leading Super Bowl XLVIII commercials as of February 2014, by Twitter TV unique audience

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