Leading Super Bowl XLVIII commercials 2014, by Twitter TV unique audience

Published by Statista Research Department, Feb 5, 2014
The statistic shows leading SuperBowl XLVIII commercials as of February 2014, by Twitter unique audience. Tweets regarding the Esurance SuperBowl commercial were seen by 8.05 million people a total of 120 million times.

Leading Super Bowl XLVIII commercials as of February 2014, by Twitter TV unique audience

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Source

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Release date

February 2014

Region

Worldwide

Survey time period

as of February 2014

Supplementary notes

The source provides the following information: "Twitter TV activity was collected on a +/- three hour capture window around the linear airing time of the TV event. Brands include those that placed ads in the live TV event. Reach metrics (unique audience, impressions) were measured from when the Tweets were sent until the end of the broadcast day at 5 a.m. Data includes only those brands measured by TV Brand Effect."

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