During a survey conducted in January 2024, it was found that watching videos was the leading entertainment activity done on a mobile phone worldwide, however, it was the least popular in Europe, compared to other regions. On the other hand, European consumers were in the lead when it came to reading the news on their mobiles.
Leading media and entertainment activities performed via mobile phones worldwide in January 2024, by region
Characteristic
All
The Americas
APAC
Europe
MENA
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YouGov. (April 12, 2024). Leading media and entertainment activities performed via mobile phones worldwide in January 2024, by region [Graph]. In Statista. Retrieved August 17, 2024, from https://www.statista.com/statistics/316435/smartphone-media-use/
YouGov. "Leading media and entertainment activities performed via mobile phones worldwide in January 2024, by region." Chart. April 12, 2024. Statista. Accessed August 17, 2024. https://www.statista.com/statistics/316435/smartphone-media-use/
YouGov. (2024). Leading media and entertainment activities performed via mobile phones worldwide in January 2024, by region. Statista. Statista Inc.. Accessed: August 17, 2024. https://www.statista.com/statistics/316435/smartphone-media-use/
YouGov. "Leading Media and Entertainment Activities Performed via Mobile Phones Worldwide in January 2024, by Region." Statista, Statista Inc., 12 Apr 2024, https://www.statista.com/statistics/316435/smartphone-media-use/
YouGov, Leading media and entertainment activities performed via mobile phones worldwide in January 2024, by region Statista, https://www.statista.com/statistics/316435/smartphone-media-use/ (last visited August 17, 2024)
Leading media and entertainment activities performed via mobile phones worldwide in January 2024, by region [Graph], YouGov, April 12, 2024. [Online]. Available: https://www.statista.com/statistics/316435/smartphone-media-use/