Most memorable commercials of Super Bowl XLVIII in the U.S. 2014

Published by Statista Research Department, Feb 5, 2014
The statistic illustrates the top 10 most memorable commercials of Super Bowl XLVIII in United States as of February 2014. Budweiser's 'Hero's Welcome' commercial was ranked the most memorable by audiences as it scored 195 on the memorability index. In second place was Doritios with the 'Cowboy Kid' commercial scoring 177 on the memorability index.

Most memorable commercials of Super Bowl XLVIII in the United States as of February 2014

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Release date

February 2014

Region

United States

Survey time period

as of February 2014

Supplementary notes

All Super Bowl ads were ranked on the percent of viewers who remembered both the ad's content and brand the day after real world exposure during the game, indexed versus the mean score of all 2014 Super Bowl ads. For example, with an ad index of 195, Budweiser's 'Hero's Welcome' ad was 1.95 times as memorable and well branded as the average 2014 Super Bowl ad.

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