J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowChange in data-driven marketing spending in the U.S. 2018-2019
This statistic provides information on the change in data driven marketing spending in 2018 and 2019. In 2018, 96.2 percent of respondents spent more on data-driven marketing than a year earlier, and 78.2 percent were planning to increase their spending in 2019.
