Brown-Forman's global ad spend 2012-2024

Published by Jan Conway, Jun 26, 2024
In 2024, Brown-Forman spent about 529 million U.S. dollars on advertising activities. Brown-Forman's brand portfolio includes Jack Daniel's, Southern Comfort, Finlandia Vodka, Woodford Reserve Bourbon, Canadian Mist, Early Times, Old Forester, and Korbel champagne.

Brown-Forman's advertising spending worldwide in fiscal years 2012 to 2024 (in million U.S. dollars)

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Release date

June 2024

Region

Worldwide

Survey time period

2011 to 2024

Special properties

Fiscal years ending April 30, based on a 52/53-week year.

Supplementary notes

Data prior to 2023 have been taken from previous editions of the publication.

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