During a December 2020 survey of U.S. online customers, 94 percent of respondents stated that positive reviews made them more likely to use a business. On the other hand, 92 percent said that negative reviews made them less likely to patronize a local business.
How do online customer reviews affect your opinion of a local business?
Characteristic
Share of respondents
Positive reviews make me more likely to use a business
94%
Negative reviews make me less likely to use a business
92%
I trust online reviews as much as personal recommendations from friends or family
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BrightLocal. (December 9, 2020). How do online customer reviews affect your opinion of a local business? [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/315751/online-review-customer-opinion/
BrightLocal. "How do online customer reviews affect your opinion of a local business?." Chart. December 9, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/315751/online-review-customer-opinion/
BrightLocal. (2020). How do online customer reviews affect your opinion of a local business?. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/315751/online-review-customer-opinion/
BrightLocal. "How Do Online Customer Reviews Affect Your Opinion of a Local Business?." Statista, Statista Inc., 9 Dec 2020, https://www.statista.com/statistics/315751/online-review-customer-opinion/
BrightLocal, How do online customer reviews affect your opinion of a local business? Statista, https://www.statista.com/statistics/315751/online-review-customer-opinion/ (last visited December 21, 2024)
How do online customer reviews affect your opinion of a local business? [Graph], BrightLocal, December 9, 2020. [Online]. Available: https://www.statista.com/statistics/315751/online-review-customer-opinion/
