U.S. consumer trust in businesses based on amount of online reviews read 2019, by age

How many online reviews do you need to read before you feel that you can trust a business?

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Source

Use Ask Statista Research Service

Release date

December 2019

Region

United States

Survey time period

November 2019

Number of respondents

1,005 respondents

Method of interview

Panel survey

Supplementary notes

Consumers who said they didn’t read reviews were removed from the analysis.

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Statistics on " User-generated content "

Other statistics that may interest you User-generated content

Overview

6

Online conversations

8

Video

7

Gaming video content (GVC)

5

Photos and selfies

8

Online reviews

8

Further related statistics

9
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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