U.S. consumer trust in businesses based on amount of online reviews read 2019, by age

How many online reviews do you need to read before you feel that you can trust a business?

CharacteristicShare of respondents
Overall 10%
18-34 13%
35-54 11%
55+ 7%
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Source

Use Ask Statista Research Service

Release date

December 2019

Region

United States

Survey time period

November 2019

Number of respondents

1,005 respondents

Method of interview

Panel survey

Supplementary notes

Consumers who said they didn’t read reviews were removed from the analysis.

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Statistics on " User-generated content "

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Online conversations

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Video

7

Gaming video content (GVC)

5

Photos and selfies

8

Online reviews

8

Further related statistics

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