Percent market share of leading men's grooming brands in the U.S. 2014

The statistic shows the percent market share by segment of the leading men's toiletries/grooming/aftershave brands in the United States in 2014. In that year, sales of Just for Men's accounted for 63.3 percent of the men's hair coloring market. Sales of Philips Norelco covered 51.2 percent of the electric shaver groomer market, and Edge achieved 16.2 percent of sales for the men's shaving cream market.

Percent market share of the leading men's toiletries/grooming/aftershave brands in the United States in 2014

Brand/ segment	Percent market share by segment
Gillete Fusion/ cartridges	16.2%
Philips Norelco/ electric shaver groomer	51.2%
Gillette Mach3/ cartridges	15.4%
Degree Men's/ deodorant	7.6%
Gillette Fusion ProGlide/ cartridges	11.6%
Old Spice Red Zone/ toiletries and grooming	10.2%
Just for Men's/ hair coloring	63.3%
Axe/ liquid body wash	6.2%
Old Spice High Endurance/ deodorant	4.8%
Axe Dry/ deodorants	3.5%
Gillette Fusion ProGlide Power / Cartridges	6%
Dove Men+Care/ liquid body wash	4.3%
Edge/ shaving cream	16.2%
Edge/ toiletries and grooming	5.8%
Old Spice Red Zone/ deodorants	3%
Gillette Fusion Power/ cartridges	5.3%
Gillette Custom Plus/ disposables	6.6%
Old Spice/ toiletries and grooming	5.5%
Gillette Mach3 Turbo/ cartridges	4.8%
Dove Men+Care/ deodorant	2.6%

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Release date

June 2014

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Region

United States

Survey time period

2014

Supplementary notes

IRI for the 52 weeks ended April 20, Total U.S. Multi-Outlet (supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains)

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