Sales growth of the leading men's grooming brands in the U.S. 2014

The statistic shows the sales growth of the leading men's toiletries/grooming/aftershave brands in the United States in 2014. In that year, Old Spice toiletries and grooming products saw the highest increase with a 69.5 percent increase in sales. Many brands experienced only a marginal increase, and several saw a significant decline in sales over the last year.

Sales growth of the leading men's toiletries/grooming/aftershave brands in the United States in 2014

Brand/ segment	Percent sales increase
Gillete Fusion/ cartridges	-9.8%
Philips Norelco/ electric shaver groomer	1.6%
Gillette Mach3/ cartridges	4%
Degree Men's/ deodorant	0.7%
Gillette Fusion ProGlide/ cartridges	-0.3%
Old Spice Red Zone/ toiletries and grooming	5.6%
Just for Men's/ hair coloring	-3.5%
Axe/ liquid body wash	4.9%
Old Spice High Endurance/ deodorant	1%
Axe Dry/ deodorants	1.3%
Gillette Fusion ProGlide Power / Cartridges	-6.1%
Dove Men+Care/ liquid body wash	15.4%
Edge/ shaving cream	-13.9%
Edge/ toiletries and grooming	-14.5%
Old Spice Red Zone/ deodorants	-2.6%
Gillette Fusion Power/ cartridges	-5.7%
Gillette Custom Plus/ disposables	2.3%
Old Spice/ toiletries and grooming	69.5%
Gillette Mach3 Turbo/ cartridges	-15.5%
Dove Men+Care/ deodorant	29.1%

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Release date

June 2014

More information

Region

United States

Survey time period

2014

Supplementary notes

IRI for the 52 weeks ended April 20, 2014. Total U.S. Multi-Outlet (supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains).
Ranking is based on each brands retail sales for the year.

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