Sales of the leading ethnic hair care brands in the U.S. 2014

The statistic depicts the sales figures of the leading 20 U.S. brands of ethnic hair care products as of the financial year ending April 2014. Organic Root Stimulator led the way with 13.6 million U.S. dollars in sales. SoftSheen-Carson Dark & Lovely ranked second with 9.6 million U.S. dollars in sales, followed by a consistent decline in the next 10 brands. In the ethnic hair care market, a continued trend toward natural hair has impacted the sales of hair relaxers, but has given new life to hair stylers. With many ethnic consumers opting for natural style, manufacturers are increasingly heeding the call. New formulations target those with kinky or frizzy hair and promise to deliver shine and smoothness while strengthening and moisturizing hair.