The statistic illustrates the share of UK internet users who reported taking precautions when entering personal information into websites in 2012 and 2013. Among users in 2013, 75 percent reported refusing to allow companies to share their information with a third party.
Impact of the OBA icon on users' perceptions of online behavioral advertising and online advertisers in the United Kingdom (UK) in 2013*
UK residents; Not employed in advertising, marketing research, PR
Method of interview
Online survey
Supplementary notes
* The source provides the following explaination: "At the heart of the European Self–Regulatory Programme on OBA is an interactive pan–European icon to identify ads on all websites that are delivered to internet users through OBA. This icon, known as the OBA Icon is a consumer facing interactive symbol that links consumers to mechanisms for users to control preferences."
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TrustArc. (September 19, 2013). Impact of the OBA icon on users' perceptions of online behavioral advertising and online advertisers in the United Kingdom (UK) in 2013* [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/315353/online-privacy-taking-precautions-in-the-uk/
TrustArc. "Impact of the OBA icon on users' perceptions of online behavioral advertising and online advertisers in the United Kingdom (UK) in 2013*." Chart. September 19, 2013. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/315353/online-privacy-taking-precautions-in-the-uk/
TrustArc. (2013). Impact of the OBA icon on users' perceptions of online behavioral advertising and online advertisers in the United Kingdom (UK) in 2013*. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/315353/online-privacy-taking-precautions-in-the-uk/
TrustArc. "Impact of The Oba Icon on Users' Perceptions of Online Behavioral Advertising and Online Advertisers in The United Kingdom (Uk) in 2013*." Statista, Statista Inc., 19 Sep 2013, https://www.statista.com/statistics/315353/online-privacy-taking-precautions-in-the-uk/
TrustArc, Impact of the OBA icon on users' perceptions of online behavioral advertising and online advertisers in the United Kingdom (UK) in 2013* Statista, https://www.statista.com/statistics/315353/online-privacy-taking-precautions-in-the-uk/ (last visited December 22, 2024)
Impact of the OBA icon on users' perceptions of online behavioral advertising and online advertisers in the United Kingdom (UK) in 2013* [Graph], TrustArc, September 19, 2013. [Online]. Available: https://www.statista.com/statistics/315353/online-privacy-taking-precautions-in-the-uk/
