Key brands' market share of single-cup coffee in the U.S. 2023

For the 52 weeks ended May 19, 2024, Keurig Green Mountain was the first ranked single-cup coffee brand in the United States, capturing 22 percent of the market. It was ahead of private label, with a share of 21.9 percent. 

Single cup coffee industry

In 2020, 40 percent of consumers in the United States owned a single-cup coffee brewing system. Coffee shop chains such as Starbucks and Dunkin’ Donuts have started to produce their own single-cup coffee capsules to compete with Keurig and private label brands. Single-cup coffee generated retail sales of up to 3.88 billion U.S. dollars in the United States in 2017. Starbucks and Folgers have a single-cup coffee penetration rate of 31.6 and 26.3 percent, respectively, in American households. Founded in 1981, Keurig Green Mountain has over 400 different varieties of coffee and other beverages. The brand sells coffee beans and ground coffee in bags and fractional packs, most notably in Keurig K-Cup single-serve pods. In 2015, the brand sold its single-serve cup packs at an average price of 0.33 U.S. dollars.