Ensuring compliance in customer acquisition in the United Kingdom (UK) 2015

Published by Statista Research Department, Oct 15, 2015
This statistic illustrates how marketers reported ensuring customer acquisition was compliant in the United Kingdom (UK) in 2015. In 2015, 55 percent of respondents reported following ICO guidelines to ensure compliance.

What processes do you use to ensure compliance in customer acquisition?

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Release date

October 2015

Region

United Kingdom

Survey time period

May 28 to September 2, 2015

Number of respondents

164 respondents

Age group

18 years and older

Special properties

marketers

Method of interview

Telephone interview

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Digital marketing in the UKAdvertising in the UKProgrammatic advertising in the UKDigital advertising in EuropeDigital out-of-home advertising in the UK
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