In 2022, Procter & Gamble's investment in Tide advertising in the United States amounted to 218 million U.S. dollars. P&G decreased its spending on Tide ads in U.S. measured media by around 10 million U.S. dollars compared to 2021.
Procter & Gamble's advertising spending on Tide in the United States from 2011 to 2022
(in million U.S. dollars)
Figures preceding 2021 were retrieved from earlier publications.
The latest figures include measured-media advertising spending based on spending in:
TV: ad-supported video on demand, broadcast network TV, cable TV networks, broadcast spot TV, and syndicated, including Spanish-language networks;
Digital: desktop internet display, mobile app, mobile web, mobile web video, online video, paid search, and paid social media;
Magazines: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, including Spanish-language magazines;
Radio: national spot, local, and network;
Newspapers, including Spanish-language newspapers;
Outdoor.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Advertising Age. (June 26, 2023). Procter & Gamble's advertising spending on Tide in the United States from 2011 to 2022 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/314855/tide-ad-spend-usa/
Advertising Age. "Procter & Gamble's advertising spending on Tide in the United States from 2011 to 2022 (in million U.S. dollars)." Chart. June 26, 2023. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/314855/tide-ad-spend-usa/
Advertising Age. (2023). Procter & Gamble's advertising spending on Tide in the United States from 2011 to 2022 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/314855/tide-ad-spend-usa/
Advertising Age. "Procter & Gamble's Advertising Spending on Tide in The United States from 2011 to 2022 (in Million U.S. Dollars)." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/314855/tide-ad-spend-usa/
Advertising Age, Procter & Gamble's advertising spending on Tide in the United States from 2011 to 2022 (in million U.S. dollars) Statista, https://www.statista.com/statistics/314855/tide-ad-spend-usa/ (last visited December 26, 2024)
Procter & Gamble's advertising spending on Tide in the United States from 2011 to 2022 (in million U.S. dollars) [Graph], Advertising Age, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/314855/tide-ad-spend-usa/
