In 2022, Procter & Gamble's investment in Tide advertising in the United States amounted to 218 million U.S. dollars. P&G decreased its spending on Tide ads in U.S. measured media by around 10 million U.S. dollars compared to 2021.
Procter & Gamble's advertising spending on Tide in the United States from 2011 to 2022
(in million U.S. dollars)
Figures preceding 2021 were retrieved from earlier publications.
The latest figures include measured-media advertising spending based on spending in:
TV: ad-supported video on demand, broadcast network TV, cable TV networks, broadcast spot TV, and syndicated, including Spanish-language networks;
Digital: desktop internet display, mobile app, mobile web, mobile web video, online video, paid search, and paid social media;
Magazines: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, including Spanish-language magazines;
Radio: national spot, local, and network;
Newspapers, including Spanish-language newspapers;
Outdoor.
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Advertising Age. (June 26, 2023). Procter & Gamble's advertising spending on Tide in the United States from 2011 to 2022 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/314855/tide-ad-spend-usa/
Advertising Age. "Procter & Gamble's advertising spending on Tide in the United States from 2011 to 2022 (in million U.S. dollars)." Chart. June 26, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/314855/tide-ad-spend-usa/
Advertising Age. (2023). Procter & Gamble's advertising spending on Tide in the United States from 2011 to 2022 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/314855/tide-ad-spend-usa/
Advertising Age. "Procter & Gamble's Advertising Spending on Tide in The United States from 2011 to 2022 (in Million U.S. Dollars)." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/314855/tide-ad-spend-usa/
Advertising Age, Procter & Gamble's advertising spending on Tide in the United States from 2011 to 2022 (in million U.S. dollars) Statista, https://www.statista.com/statistics/314855/tide-ad-spend-usa/ (last visited November 23, 2024)
Procter & Gamble's advertising spending on Tide in the United States from 2011 to 2022 (in million U.S. dollars) [Graph], Advertising Age, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/314855/tide-ad-spend-usa/
