The statistic show data on Diageo's investment in beer advertising in the United States in 2012 and 2013. According to the data provided by Kantar Media, Diageo spent 28 million U.S. dollars advertising its beer products in the United States in 2012.
Diageo's advertising spending on beer products in the United States in 2012 and 2013 (in million U.S. dollars)*
* Diageo is the parent of Guinness. The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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Advertising Age. (June 23, 2014). Diageo's advertising spending on beer products in the United States in 2012 and 2013 (in million U.S. dollars)* [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/314828/diageo-beer-ad-spend-usa/
Advertising Age. "Diageo's advertising spending on beer products in the United States in 2012 and 2013 (in million U.S. dollars)*." Chart. June 23, 2014. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/314828/diageo-beer-ad-spend-usa/
Advertising Age. (2014). Diageo's advertising spending on beer products in the United States in 2012 and 2013 (in million U.S. dollars)*. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/314828/diageo-beer-ad-spend-usa/
Advertising Age. "Diageo's Advertising Spending on Beer Products in The United States in 2012 and 2013 (in Million U.S. Dollars)*." Statista, Statista Inc., 23 Jun 2014, https://www.statista.com/statistics/314828/diageo-beer-ad-spend-usa/
Advertising Age, Diageo's advertising spending on beer products in the United States in 2012 and 2013 (in million U.S. dollars)* Statista, https://www.statista.com/statistics/314828/diageo-beer-ad-spend-usa/ (last visited December 04, 2024)
Diageo's advertising spending on beer products in the United States in 2012 and 2013 (in million U.S. dollars)* [Graph], Advertising Age, June 23, 2014. [Online]. Available: https://www.statista.com/statistics/314828/diageo-beer-ad-spend-usa/
