Radio ad spending in India 2023

Published by
Tanushree Basuroy
,
Aug 14, 2024

In 2022, the ad expenditure on radio in India grew by 17 percent to roughly over 20 billion Indian rupees. Since experiencing a steep decline in 2020, radio ad spending embarked on an upwards trajectory and was forecasted to surpass pre-pandemic levels in 2023.

Radio advertising spending in India from 2019 to 2022, with a forecast for 2023 (in billion Indian rupees)

CharacteristicSpending in billion Indian rupees
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Showing entries 1 to 5 (5 entries in total)
Statistic: Radio advertising spending in India from 2019 to 2022, with a forecast for 2023 (in billion Indian rupees)

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Release date

February 2023

Region

India

Survey time period

2019 to 2022

Supplementary notes

*Forecast.

One Indian rupee is equal to 0.011 euros and 0.012 U.S. dollars as of February 2024.

Values have been rounded for clarity.

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