In 2022, the ad expenditure on radio in India grew by 17 percent to roughly over 20 billion Indian rupees. Since experiencing a steep decline in 2020, radio ad spending embarked on an upwards trajectory and was forecasted to surpass pre-pandemic levels in 2023.
Radio advertising spending in India from 2019 to 2022, with a forecast for 2023
(in billion Indian rupees)
Characteristic
Spending in billion Indian rupees
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Website (mediainfoline.com). (February 15, 2023). Radio advertising spending in India from 2019 to 2022, with a forecast for 2023 (in billion Indian rupees) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/314691/radio-ad-spend-india/
Website (mediainfoline.com). "Radio advertising spending in India from 2019 to 2022, with a forecast for 2023 (in billion Indian rupees)." Chart. February 15, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/314691/radio-ad-spend-india/
Website (mediainfoline.com). (2023). Radio advertising spending in India from 2019 to 2022, with a forecast for 2023 (in billion Indian rupees). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/314691/radio-ad-spend-india/
Website (mediainfoline.com). "Radio Advertising Spending in India from 2019 to 2022, with a Forecast for 2023 (in Billion Indian Rupees)." Statista, Statista Inc., 15 Feb 2023, https://www.statista.com/statistics/314691/radio-ad-spend-india/
Website (mediainfoline.com), Radio advertising spending in India from 2019 to 2022, with a forecast for 2023 (in billion Indian rupees) Statista, https://www.statista.com/statistics/314691/radio-ad-spend-india/ (last visited July 22, 2024)
Radio advertising spending in India from 2019 to 2022, with a forecast for 2023 (in billion Indian rupees) [Graph], Website (mediainfoline.com), February 15, 2023. [Online]. Available: https://www.statista.com/statistics/314691/radio-ad-spend-india/