Radio ad spending in India 2023

Published by
Tanushree Basuroy,
Aug 14, 2024

In 2022, the ad expenditure on radio in India grew by 17 percent to roughly over 20 billion Indian rupees. Since experiencing a steep decline in 2020, radio ad spending embarked on an upwards trajectory and was forecasted to surpass pre-pandemic levels in 2023.

Radio advertising spending in India from 2019 to 2022, with a forecast for 2023 (in billion Indian rupees)

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Release date

February 2023

Region

India

Survey time period

2019 to 2022

Supplementary notes

*Forecast.

One Indian rupee is equal to 0.011 euros and 0.012 U.S. dollars as of February 2024.

Values have been rounded for clarity.

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