TV ad expenditure in India 2019-2023

Published by
Tanushree Basuroy,
Mar 14, 2024

In 2023, advertising expenditure on television in India grossed just under 300 billion Indian rupees. Despite this decline in ad spend, television remained a stable ad medium in the country. Verticals such as FMCG, e-commerce and automotive were the leading spenders on TV advertising that year.

TV advertising spending in India from 2019 to 2023 (in billion Indian rupees)

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Release date

February 2024

Region

India

Survey time period

2019 to 2023

Supplementary notes

One Indian rupee is equal to 0.011 euros and 0.012 U.S. dollars (as of March 2024).

Figures have been rounded.

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