Change in advertising spending in Mexico 2018-2023
In 2023, advertising spending in Mexico increased by nine percent. That was the first single-digit growth rate since the pandemic. Mexico's digital ad spending rose 7.7. percent in 2023.
Change in advertising spending in Mexico from 2018 to 2023
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Other statistics that may interest you Advertising in Mexico
Overview
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- Premium Statistic Advertising spending worldwide 2024, by region
- Premium Statistic Advertising spending in Latin America 2022-2026
- Premium Statistic Annual change in advertising spending in Latin America 2022-2026
- Premium Statistic Change in ad spending in selected countries in Latin America 2024
- Premium Statistic Distribution of ad spending in selected countries in Latin America 2024, by format
- Premium Statistic Share of digital ad spend in selected countries in Latin America 2023, by format
Mexican ad market at a glance
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Traditional media
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Digital media
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Marketers perspective
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Consumer insights
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- Premium Statistic Main channels of new brand discovery Mexico Q3 2023
- Premium Statistic Non-digital advertising touchpoints in Mexico 2024
- Premium Statistic Digital advertising touchpoints in Mexico 2024
- Premium Statistic Attitudes towards digital media in Mexico 2024
- Premium Statistic Gen Z attitudes to online advertising in Mexico in 2023
- Premium Statistic Acceptability of entertaining ads among consumers in Latin America 2022
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Statistics
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Consejo de Investigación de Medios (México), & Alianza por el Valor Estratégico de las Marcas, & IAB México. (September 13, 2024). Change in advertising spending in Mexico from 2018 to 2023 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/313958/mexico-digital-ad-spend-growth/
Consejo de Investigación de Medios (México), und Alianza por el Valor Estratégico de las Marcas, und IAB México. "Change in advertising spending in Mexico from 2018 to 2023." Chart. September 13, 2024. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/313958/mexico-digital-ad-spend-growth/
Consejo de Investigación de Medios (México), Alianza por el Valor Estratégico de las Marcas, IAB México. (2024). Change in advertising spending in Mexico from 2018 to 2023. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/313958/mexico-digital-ad-spend-growth/
Consejo de Investigación de Medios (México), and Alianza por el Valor Estratégico de las Marcas, and IAB México. "Change in Advertising Spending in Mexico from 2018 to 2023." Statista, Statista Inc., 13 Sep 2024, https://www.statista.com/statistics/313958/mexico-digital-ad-spend-growth/
Consejo de Investigación de Medios (México) & Alianza por el Valor Estratégico de las Marcas & IAB México, Change in advertising spending in Mexico from 2018 to 2023 Statista, https://www.statista.com/statistics/313958/mexico-digital-ad-spend-growth/ (last visited January 06, 2025)
Change in advertising spending in Mexico from 2018 to 2023 [Graph], Consejo de Investigación de Medios (México), & Alianza por el Valor Estratégico de las Marcas, & IAB México, September 13, 2024. [Online]. Available: https://www.statista.com/statistics/313958/mexico-digital-ad-spend-growth/