In 2021, digital advertising was expected to account for 66.9 percent of total adverting spending in the United States. The share was forecast to grow to 74.9 percent by 2024.
Share of digital in advertising spending in the United States from 2019 to 2024
* Forecast. Data includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; includes ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets.
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Offremedia. (April 23, 2021). Share of digital in advertising spending in the United States from 2019 to 2024 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/313949/share-digital-ad-spend-usa/
Offremedia. "Share of digital in advertising spending in the United States from 2019 to 2024." Chart. April 23, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/313949/share-digital-ad-spend-usa/
Offremedia. (2021). Share of digital in advertising spending in the United States from 2019 to 2024. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/313949/share-digital-ad-spend-usa/
Offremedia. "Share of Digital in Advertising Spending in The United States from 2019 to 2024." Statista, Statista Inc., 23 Apr 2021, https://www.statista.com/statistics/313949/share-digital-ad-spend-usa/
Offremedia, Share of digital in advertising spending in the United States from 2019 to 2024 Statista, https://www.statista.com/statistics/313949/share-digital-ad-spend-usa/ (last visited January 08, 2025)
Share of digital in advertising spending in the United States from 2019 to 2024 [Graph], Offremedia, April 23, 2021. [Online]. Available: https://www.statista.com/statistics/313949/share-digital-ad-spend-usa/
