Consumer opinion: EU Cookie Directive compliance in the United Kingdom (UK) 2013

Consumer opinion on compliance with the EU Cookie Directive in the United Kingdom (UK) in 2013

CharacteristicUnsureStrongly disagreeTend to disagreeTend to agreeStrongly agree
Expect companies to comply with the EU Cookie Directive 15% 1% 5% 32% 47%
Most websites visit appear to already comply with the EU Cookie Directive 31% 1% 5% 43% 19%
Plan to only visit websites which comply with the EU Cookie Directive 33% 4% 14% 37% 12%
Created with Highcharts 7.2.2Share of respondentsUnsureStrongly disagreeTend to disagreeTend to agreeStrongly agreeExpect companies to comply with the EU Cookie DirectiveMost websites visit appear to already comply with the EU CookieDirectivePlan to only visit websites which comply with the EU Cookie Directive
0%10%20%30%40%50%60%70%80%90%100%110%
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Source

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Release date

September 2013

Region

United Kingdom

Survey time period

June 12-19, 2013

Number of respondents

1,254 respondents

Age group

18 years and older

Special properties

UK residents; Not employed in advertising, marketing research, PR

Method of interview

Online survey

Supplementary notes

Totals do not sum 100 percent due to rounding.

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