The survey shows the actions taken by consumers to manage their privacy online in the United Kingdom (UK) in 2012 and 2013. In 2012, 62 percent of respondents reported using ad-blocking or anti-tracking browser add-ons to manage their privacy online.
Actions taken by consumers to manage privacy online in the United Kingdom (UK) in 2012-2013
Characteristic
2012
2013
Manually delete cookies, clear cache, or clear browsing history in your browser
77%
71%
Automatically delete cookies, clear cache, or clear browsing history via browser setting
68%
61%
Use browser privacy add-ons/features for ad-blocking or anti-tracking*
62%
59%
Manage your tracking preferences through a Cookie Controls available on individual websites under the EU Cookie Directive
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
TrustArc. (September 19, 2013). Actions taken by consumers to manage privacy online in the United Kingdom (UK) in 2012-2013 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/313758/actions-taken-by-consumers-to-manage-privacy-online-in-the-uk/
TrustArc. "Actions taken by consumers to manage privacy online in the United Kingdom (UK) in 2012-2013." Chart. September 19, 2013. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/313758/actions-taken-by-consumers-to-manage-privacy-online-in-the-uk/
TrustArc. (2013). Actions taken by consumers to manage privacy online in the United Kingdom (UK) in 2012-2013. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/313758/actions-taken-by-consumers-to-manage-privacy-online-in-the-uk/
TrustArc. "Actions Taken by Consumers to Manage Privacy Online in The United Kingdom (Uk) in 2012-2013." Statista, Statista Inc., 19 Sep 2013, https://www.statista.com/statistics/313758/actions-taken-by-consumers-to-manage-privacy-online-in-the-uk/
TrustArc, Actions taken by consumers to manage privacy online in the United Kingdom (UK) in 2012-2013 Statista, https://www.statista.com/statistics/313758/actions-taken-by-consumers-to-manage-privacy-online-in-the-uk/ (last visited December 22, 2024)
Actions taken by consumers to manage privacy online in the United Kingdom (UK) in 2012-2013 [Graph], TrustArc, September 19, 2013. [Online]. Available: https://www.statista.com/statistics/313758/actions-taken-by-consumers-to-manage-privacy-online-in-the-uk/
