The survey shows consumers feelings towards online tracking by advertisers in the United Kingdom in 2013, by device used to surf the internet. Among smartphone users, dislike of tracking was higher than among general internet users, with 70 percent reporting they do not like tracking.
Consumer feelings about being tracked by advertisers online in the United Kingdom (UK) as of June 2013, by device
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
TrustArc. (September 19, 2013). Consumer feelings about being tracked by advertisers online in the United Kingdom (UK) as of June 2013, by device [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/313619/consumer-opinion-on-online-tracking-by-advertisers-by-device-uk/
TrustArc. "Consumer feelings about being tracked by advertisers online in the United Kingdom (UK) as of June 2013, by device." Chart. September 19, 2013. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/313619/consumer-opinion-on-online-tracking-by-advertisers-by-device-uk/
TrustArc. (2013). Consumer feelings about being tracked by advertisers online in the United Kingdom (UK) as of June 2013, by device. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/313619/consumer-opinion-on-online-tracking-by-advertisers-by-device-uk/
TrustArc. "Consumer Feelings about Being Tracked by Advertisers Online in The United Kingdom (Uk) as of June 2013, by Device." Statista, Statista Inc., 19 Sep 2013, https://www.statista.com/statistics/313619/consumer-opinion-on-online-tracking-by-advertisers-by-device-uk/
TrustArc, Consumer feelings about being tracked by advertisers online in the United Kingdom (UK) as of June 2013, by device Statista, https://www.statista.com/statistics/313619/consumer-opinion-on-online-tracking-by-advertisers-by-device-uk/ (last visited October 02, 2024)
Consumer feelings about being tracked by advertisers online in the United Kingdom (UK) as of June 2013, by device [Graph], TrustArc, September 19, 2013. [Online]. Available: https://www.statista.com/statistics/313619/consumer-opinion-on-online-tracking-by-advertisers-by-device-uk/