The survey shows the consumer awareness that advertisers track online behavior and belief that personally identifiable information is attached to tracking activity in the United Kingdom as of June 2013. Among respondents, 76 percent reported awareness of online behavioral tracking.
Consumer awareness of online behavioral tracking by advertisers (OAB) and attached PII in the United Kingdom (UK) as of June 2013
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TrustArc. (September 19, 2013). Consumer awareness of online behavioral tracking by advertisers (OAB) and attached PII in the United Kingdom (UK) as of June 2013 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/313593/awareness-of-online-tracking-by-advertisers-in-the-uk/
TrustArc. "Consumer awareness of online behavioral tracking by advertisers (OAB) and attached PII in the United Kingdom (UK) as of June 2013." Chart. September 19, 2013. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/313593/awareness-of-online-tracking-by-advertisers-in-the-uk/
TrustArc. (2013). Consumer awareness of online behavioral tracking by advertisers (OAB) and attached PII in the United Kingdom (UK) as of June 2013. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/313593/awareness-of-online-tracking-by-advertisers-in-the-uk/
TrustArc. "Consumer Awareness of Online Behavioral Tracking by Advertisers (Oab) and Attached Pii in The United Kingdom (Uk) as of June 2013." Statista, Statista Inc., 19 Sep 2013, https://www.statista.com/statistics/313593/awareness-of-online-tracking-by-advertisers-in-the-uk/
TrustArc, Consumer awareness of online behavioral tracking by advertisers (OAB) and attached PII in the United Kingdom (UK) as of June 2013 Statista, https://www.statista.com/statistics/313593/awareness-of-online-tracking-by-advertisers-in-the-uk/ (last visited August 24, 2024)
Consumer awareness of online behavioral tracking by advertisers (OAB) and attached PII in the United Kingdom (UK) as of June 2013 [Graph], TrustArc, September 19, 2013. [Online]. Available: https://www.statista.com/statistics/313593/awareness-of-online-tracking-by-advertisers-in-the-uk/