Leading jeans brands in Great Britain 2023, by number of users

Of all the clothing stores that sell jeans, the low-cost Irish fashion retailer Primark (natively known as Penney’s) had the greatest number of users in Great Britain, with an estimated 2.76 million. 

Levi Strauss

Although Primark is the most popular brand of jeans when all retailers are concerned, of the specialist brands the most popular is Levi’s, with an estimated 2.7 million users in Britain. 
Dating back to the late 1800’s, the American company remains an iconic brand worldwide. In 2023, Levi Strauss’ net sales in Europe stood at 1.6 billion U.S. dollars, which was close to the peak net sales in the past decade. 

Leading retailers in the apparel market

The apparel market in the UK is dominated by a handful of familiar big-name retailers. One of the leading brands is the British institution Marks & Spencer, which accounts for a significant share of the market.
One of the company's biggest competitors on the apparel market is Primark.