In 2020, an estimated 12 million people used the Colgate Standard toothbrush, which was a decrease of around 900 thousand users compared to 2019. The company's by far most popular product remained toothpaste with a combined estimated 32.5 million users. The most popular toothpaste product, in turn, was Colgate Total.
Colgate products ranked by number of users in Great Britain from 2013 to 2020
(in 1,000s)
Characteristic
Colgate (toothpaste)
Colgate Standard (toothbrush)
Colgate Total (toothpaste)
Colgate Max White (toothpaste)
Colgate Sensitive (toothpaste)
Oral care products (excluding toothpaste)
Colgate Max Fresh (toothpaste)
Colgate Cavity Protection (toothpaste)
Colgate Sensation Deep Clean Whitening (toothpaste)
Colgate 360° (toothbrush)
Colgate Triple Cool Stripe (toothpaste)
Colgate Electric (toothbrush)
Colgate Oxygen (toothpaste)
Colgate Time Control (toothpaste)
Other Colgate (toothpaste)
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Kantar. (June 13, 2021). Colgate products ranked by number of users in Great Britain from 2013 to 2020 (in 1,000s) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/312787/colgate-leading-products-in-the-uk/
Kantar. "Colgate products ranked by number of users in Great Britain from 2013 to 2020 (in 1,000s)." Chart. June 13, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/312787/colgate-leading-products-in-the-uk/
Kantar. (2021). Colgate products ranked by number of users in Great Britain from 2013 to 2020 (in 1,000s). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/312787/colgate-leading-products-in-the-uk/
Kantar. "Colgate Products Ranked by Number of Users in Great Britain from 2013 to 2020 (in 1,000s)." Statista, Statista Inc., 13 Jun 2021, https://www.statista.com/statistics/312787/colgate-leading-products-in-the-uk/
Kantar, Colgate products ranked by number of users in Great Britain from 2013 to 2020 (in 1,000s) Statista, https://www.statista.com/statistics/312787/colgate-leading-products-in-the-uk/ (last visited August 24, 2024)
Colgate products ranked by number of users in Great Britain from 2013 to 2020 (in 1,000s) [Graph], Kantar, June 13, 2021. [Online]. Available: https://www.statista.com/statistics/312787/colgate-leading-products-in-the-uk/