U.S. customer satisfaction with internet portals and search engines 2024

Customer satisfaction with internet search engines and information reached 80 out of 100 index points in the United States in 2024. Moving up from 63 index points in 2000, it is among the highest ratings ever registered for these types of platforms, a remarkable milestone considering that the global online search landscape is significantly impacted by the artificial intelligence-powered online search trend, in which generative AI tools like ChatGPT gaining significant traction among users seeking answers and information online.

U.S. customer satisfaction with online search engines and information websites from 2000 to 2024 (index score)

Characteristic	Index score (100 point scale)
2024	80
2023	80
2022	75
2021	76
2020	76
2019	77
2018	79
2017	76
2016	77
2015	76
2014	80
2013	76
2012	79

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ACSI®

Release date

July 2024

More information

Region

United States

Survey time period

2000 to 2024

Number of respondents

2023-2024, n=8,940

Special properties

respondents chosen at random and contacted via email

Method of interview

Online interview

Supplementary notes

The source adds the following information: "The ACSI Search and Social Media Study 2024 is based on interviews with randomly chosen respondents who were contacted via email between July 2023 and June 2024. Those are asked to evaluate their recent experiences with the largest search/information and social media websites regarding visitor traffic, plus an aggregate category consisting of 'all other'— and thus smaller—websites in those categories."

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