In 2021, an estimated six million people purchased H&M ladies' clothes in the previous 12 months, as well as 1.14 million jeans. Furthermore, H&M sold almost 4.35 million units of men's clothes as well as 3.1 million units of children's clothes.
H&M products ranked by number of consumers in Great Britain from 2013 to 2021, by clothing product category
(in 1,000s)
Characteristic
Ladies' clothes
Men's clothes
Children's clothes
Jeans
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Kantar. (July 14, 2022). H&M products ranked by number of consumers in Great Britain from 2013 to 2021, by clothing product category (in 1,000s) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/312695/handm-products-purchased-uk-by-clothing-product-type/
Kantar. "H&M products ranked by number of consumers in Great Britain from 2013 to 2021, by clothing product category (in 1,000s)." Chart. July 14, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/312695/handm-products-purchased-uk-by-clothing-product-type/
Kantar. (2022). H&M products ranked by number of consumers in Great Britain from 2013 to 2021, by clothing product category (in 1,000s). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/312695/handm-products-purchased-uk-by-clothing-product-type/
Kantar. "H&m Products Ranked by Number of Consumers in Great Britain from 2013 to 2021, by Clothing Product Category (in 1,000s)." Statista, Statista Inc., 14 Jul 2022, https://www.statista.com/statistics/312695/handm-products-purchased-uk-by-clothing-product-type/
Kantar, H&M products ranked by number of consumers in Great Britain from 2013 to 2021, by clothing product category (in 1,000s) Statista, https://www.statista.com/statistics/312695/handm-products-purchased-uk-by-clothing-product-type/ (last visited July 22, 2024)
H&M products ranked by number of consumers in Great Britain from 2013 to 2021, by clothing product category (in 1,000s) [Graph], Kantar, July 14, 2022. [Online]. Available: https://www.statista.com/statistics/312695/handm-products-purchased-uk-by-clothing-product-type/