The total number of Harley-Davidson motorcycles on the road in Great Britain was over 52,000 units in 2019. This number grew in 2020. In March of that year, Harley-Davidson sold 516 motorcycles in the United Kingdom. Across all years recorded, sales figures were highest in March, as this is one of the months when the Driver & Vehicle Licensing Agency (DVLA) issues new registration plates.
A decline in ‘HOGs’ sales
In 2020, Harley-Davidson sold some 180,000 ‘HOGs’ worldwide, of which roughly 20 percent were bought by residents in Europe, the Middle East, and Africa. As a result, the U.S. based company generated annual revenue of roughly 3.3 billion U.S. dollars in 2020.
Honda dwarfes other brands in the UK market
A ranking of the six most popular motorcycles in the United Kingdom was topped by the Japanese company Honda, which sold some 16,900 motorcycles in the country in 2020. Comparatively, Harley-Davidson was left out of the rankings, with some 1,900 total units sold on the UK market.
Harley-Davidson's monthly motorcycle sales in the United Kingdom between March 2018 and 2020
(in units)
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The Motorcycle Industry Association. (November 6, 2020). Harley-Davidson's monthly motorcycle sales in the United Kingdom between March 2018 and 2020 (in units) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/312502/harley-davidson-motorcycles-sold-in-the-united-kingdom/
The Motorcycle Industry Association. "Harley-Davidson's monthly motorcycle sales in the United Kingdom between March 2018 and 2020 (in units)." Chart. November 6, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/312502/harley-davidson-motorcycles-sold-in-the-united-kingdom/
The Motorcycle Industry Association. (2020). Harley-Davidson's monthly motorcycle sales in the United Kingdom between March 2018 and 2020 (in units). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/312502/harley-davidson-motorcycles-sold-in-the-united-kingdom/
The Motorcycle Industry Association. "Harley-davidson's Monthly Motorcycle Sales in The United Kingdom between March 2018 and 2020 (in Units)." Statista, Statista Inc., 6 Nov 2020, https://www.statista.com/statistics/312502/harley-davidson-motorcycles-sold-in-the-united-kingdom/
The Motorcycle Industry Association, Harley-Davidson's monthly motorcycle sales in the United Kingdom between March 2018 and 2020 (in units) Statista, https://www.statista.com/statistics/312502/harley-davidson-motorcycles-sold-in-the-united-kingdom/ (last visited December 21, 2024)
Harley-Davidson's monthly motorcycle sales in the United Kingdom between March 2018 and 2020 (in units) [Graph], The Motorcycle Industry Association, November 6, 2020. [Online]. Available: https://www.statista.com/statistics/312502/harley-davidson-motorcycles-sold-in-the-united-kingdom/
