Share of mobile in digital ad spend in China 2014-2019

Published by Statista Research Department, Jan 27, 2016
The timeline shows the share of mobile internet in digital advertising spending in China in 2014 as well as a forecast until 2019. The share is expected to grow from 30.8 percent in 2014 to 79.8 percent in 2019.

Share of mobile internet in digital advertising spending in China from 2014 to 2019

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Release date

January 2016

Region

China

Survey time period

2014

Special properties

includes display (banners, video and rich media) and search; excludes SMS, MMS, and P2P messaging-based advertising; includes advertising spending on tablets / excludes Hong Kong

Supplementary notes

* Forecast.

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Overview

6

Mobile advertising

4

PC advertising

6

Online video advertising

5

Social media advertising

5

Further related statistics

4

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