The timeline shows the share of mobile internet in digital advertising spending in Japan in 2012 and 2013 as well as a forecast until 2018. The share is expected to grow from 18.1 percent in 2012 to 34.6 percent in 2018.
Share of mobile internet in digital advertising spending in Japan from 2012 to 2018
includes display (banners, video and rich media) and search; excludes SMS, MMS, and P2P messaging-based advertising; includes advertising spending on tablets
Supplementary notes
* Forecast. Figure for 2012 comes from an earlier eMarketer article.
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Twitter (@BobPickard). (October 16, 2014). Share of mobile internet in digital advertising spending in Japan from 2012 to 2018 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/312337/mobile-share-digital-ad-spend-japan/
Twitter (@BobPickard). "Share of mobile internet in digital advertising spending in Japan from 2012 to 2018." Chart. October 16, 2014. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/312337/mobile-share-digital-ad-spend-japan/
Twitter (@BobPickard). (2014). Share of mobile internet in digital advertising spending in Japan from 2012 to 2018. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/312337/mobile-share-digital-ad-spend-japan/
Twitter (@BobPickard). "Share of Mobile Internet in Digital Advertising Spending in Japan from 2012 to 2018." Statista, Statista Inc., 16 Oct 2014, https://www.statista.com/statistics/312337/mobile-share-digital-ad-spend-japan/
Twitter (@BobPickard), Share of mobile internet in digital advertising spending in Japan from 2012 to 2018 Statista, https://www.statista.com/statistics/312337/mobile-share-digital-ad-spend-japan/ (last visited December 22, 2024)
Share of mobile internet in digital advertising spending in Japan from 2012 to 2018 [Graph], Twitter (@BobPickard), October 16, 2014. [Online]. Available: https://www.statista.com/statistics/312337/mobile-share-digital-ad-spend-japan/
