This statistic shows a distribution of consumers according to their attitudes to environmentally friendly products in the United Kingdom (UK) in 2014. Using survey data, TNS applied a segmentation analysis identifying consumers into four groups in terms of their attitudes to green issues and environmentally friendly products. The results showed that 27 percent of UK consumers are 'concerned citizens', that is, they are willing to pay for environmentally friendly products but not 100 percent convinced by how effective they are. The smallest of the four segments were the issue sceptics, with 19 percent believing the dangers to the environment are overstated.
Distribution of consumers in the United Kingdom (UK) in 2014, by eco-segment*
Total sample of 27 EU countries = 25,268 respondents. Number of UK respondents not given.
* The source defines the segments as follows: Concerned citizens: Willing to pay for environmentally friendly products (EFPs) but not 100% convinced of their effectiveness Priced out: Highly price sensitive: willing to pay but can't afford to Issue sceptics: Believe dangers are overstated Product sceptics: Concerned but not convinced by EFPs
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Kantar Worldpanel. (March 12, 2014). Distribution of consumers in the United Kingdom (UK) in 2014, by eco-segment* [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/312306/environmentally-friendly-products-consumer-attitude-united-kingdom-by-eco-segment/
Kantar Worldpanel. "Distribution of consumers in the United Kingdom (UK) in 2014, by eco-segment*." Chart. March 12, 2014. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/312306/environmentally-friendly-products-consumer-attitude-united-kingdom-by-eco-segment/
Kantar Worldpanel. (2014). Distribution of consumers in the United Kingdom (UK) in 2014, by eco-segment*. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/312306/environmentally-friendly-products-consumer-attitude-united-kingdom-by-eco-segment/
Kantar Worldpanel. "Distribution of Consumers in The United Kingdom (Uk) in 2014, by Eco-segment*." Statista, Statista Inc., 12 Mar 2014, https://www.statista.com/statistics/312306/environmentally-friendly-products-consumer-attitude-united-kingdom-by-eco-segment/
Kantar Worldpanel, Distribution of consumers in the United Kingdom (UK) in 2014, by eco-segment* Statista, https://www.statista.com/statistics/312306/environmentally-friendly-products-consumer-attitude-united-kingdom-by-eco-segment/ (last visited July 22, 2024)
Distribution of consumers in the United Kingdom (UK) in 2014, by eco-segment* [Graph], Kantar Worldpanel, March 12, 2014. [Online]. Available: https://www.statista.com/statistics/312306/environmentally-friendly-products-consumer-attitude-united-kingdom-by-eco-segment/
