The timeline shows the share of mobile internet in digital advertising spending in Sweden in 2012 and 2013 as well as a forecast until 2018. The share is expected to grow from 6.2 percent in 2012 to 70.8 percent in 2018.
Share of mobile internet in digital advertising spending in Sweden from 2012 to 2018
includes display (banners, video and rich media) and search; excludes SMS, MMS, and P2P messaging-based advertising; includes advertising spending on tablets
Supplementary notes
* Forecast. Figure for 2012 comes from an earlier eMarketer article.
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Twitter (@BobPickard). (October 20, 2014). Share of mobile internet in digital advertising spending in Sweden from 2012 to 2018 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/312284/mobile-share-digital-ad-spend-sweden/
Twitter (@BobPickard). "Share of mobile internet in digital advertising spending in Sweden from 2012 to 2018." Chart. October 20, 2014. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/312284/mobile-share-digital-ad-spend-sweden/
Twitter (@BobPickard). (2014). Share of mobile internet in digital advertising spending in Sweden from 2012 to 2018. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/312284/mobile-share-digital-ad-spend-sweden/
Twitter (@BobPickard). "Share of Mobile Internet in Digital Advertising Spending in Sweden from 2012 to 2018." Statista, Statista Inc., 20 Oct 2014, https://www.statista.com/statistics/312284/mobile-share-digital-ad-spend-sweden/
Twitter (@BobPickard), Share of mobile internet in digital advertising spending in Sweden from 2012 to 2018 Statista, https://www.statista.com/statistics/312284/mobile-share-digital-ad-spend-sweden/ (last visited December 26, 2024)
Share of mobile internet in digital advertising spending in Sweden from 2012 to 2018 [Graph], Twitter (@BobPickard), October 20, 2014. [Online]. Available: https://www.statista.com/statistics/312284/mobile-share-digital-ad-spend-sweden/
