Share of mobile in digital ad spend in North America 2012-2018

Published by Statista Research Department, Jul 24, 2014
The timeline shows the share of mobile internet in digital advertising spending in North America in 2012 and 2013 as well as a forecast until 2018. The share is expected to grow from 10.6 percent in 2012 to 67 percent in 2018.

Share of mobile internet in digital advertising spending in North America from 2012 to 2018

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Release date

July 2014

Region

North America

Survey time period

2012 and 2013

Special properties

includes display (banners, video and rich media) and search; excludes SMS, MMS, and P2P messaging-based advertising; includes advertising spending on tablets

Supplementary notes

* Forecast.

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Overview

6

Mobile advertising

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PC advertising

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Online video advertising

5

Social media advertising

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