Mobile search ad spending share of paid search in European countries 2017

Published by Statista Research Department, Oct 9, 2024
This statistic gives information on the share of mobile search advertising as percent of online paid-search advertising in selected European countries in 2017. That year, mobile search advertising's share in Ireland was 59.3 percent. Serbia had the highest share of mobile in paid search ad spend at 60 percent.

Share of paid search advertising spending going on mobile search in Europe in 2017, by country

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Release date

June 2018

Region

Europe

Survey time period

2013 to 2017

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Market overview

6

Workforce

4

Market leaders

6

Traditional media

7

Digital media

6

Consumer perspective

8

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Search advertising in the U.S.Advertising in the United StatesAmazon advertising in the U.S.Digital advertising in the U.S.Digital advertising formats in the U.S.
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