In 2020, an estimated 4.5 million people used Smirnoff Red Label Vodka, making it by far the brands most popular product. Ranked second and third were Smirnoff Ice and Smirnoff flavored vodka, with 1.2 million and 691 thousand users.
Smirnoff products ranked by number of users in Great Britain from 2013 to 2020
(in 1,000s)
Characteristic
Smirnoff Red Label Vodka
Smirnoff Ice (pre-mixed spirits)
Smirnoff Flavoured Vodka
Smirnoff Blue Label Vodka
Smirnoff Vodka & Cola (pre-mixed spirits)
Smirnoff BlackLabel Vodka
Smirnoff Black Ice (pre-mixed spirits)
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Kantar. (June 13, 2021). Smirnoff products ranked by number of users in Great Britain from 2013 to 2020 (in 1,000s) [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/311870/smirnoff-leading-products-in-the-uk/
Kantar. "Smirnoff products ranked by number of users in Great Britain from 2013 to 2020 (in 1,000s)." Chart. June 13, 2021. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/311870/smirnoff-leading-products-in-the-uk/
Kantar. (2021). Smirnoff products ranked by number of users in Great Britain from 2013 to 2020 (in 1,000s). Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/311870/smirnoff-leading-products-in-the-uk/
Kantar. "Smirnoff Products Ranked by Number of Users in Great Britain from 2013 to 2020 (in 1,000s)." Statista, Statista Inc., 13 Jun 2021, https://www.statista.com/statistics/311870/smirnoff-leading-products-in-the-uk/
Kantar, Smirnoff products ranked by number of users in Great Britain from 2013 to 2020 (in 1,000s) Statista, https://www.statista.com/statistics/311870/smirnoff-leading-products-in-the-uk/ (last visited July 03, 2024)
Smirnoff products ranked by number of users in Great Britain from 2013 to 2020 (in 1,000s) [Graph], Kantar, June 13, 2021. [Online]. Available: https://www.statista.com/statistics/311870/smirnoff-leading-products-in-the-uk/